E-Marketing
Internet marketing, online advertising or E-Marketing are
different terms for the same thing. Marketing that uses the
Internet.
The Internet has provided many benefits for marketing, but
one of the main ways is that it provides a very low cost platform
with which to distribute information and media to a global
audience.
One of the other key benefits is how
quantifiable online marketing can be. Whether it's counting
how many emails are responded too, how many clicks there are
onto your website, or once onto your website where a customer
looks and how long they stay there, the Internet is able to
track this far better than any other medium.
E-Marketing can also be an even more one to one medium than
say Radio advertising, which traditionally is seen as being
very personal. How more personal can you get than by sending
an e-mail to a customer that is addressed specifically to them
and is only showing them products or services you already know
they are interested in.
Successful eMarketing depends on both creative and technical
aspects of the Internet working together well and includes
many different methods including Search Engine Promotion, display
advertising, e-mail marketing, affiliate marketing, interactive
advertising and viral marketing.
E-Mail marketing - This is as it sounds, sending emails to
customers or potential new customers. However, as with most
things a badly thought out email campaign can do more harm
than not doing anything. The principals and techniques for
producing a successful email marketing campaign can be rather
complex, our team will be able to guide you through them and
help you set up your own program of contact to allow you to
make the best use of your existing information, or use prospect
databases effectively.
Viral marketing - This is a technique
of using existing social networks to pass a message along.
The idea follows the principal that by 'seeding' a database
of people, they will be so interested in what you have to say
and the need to pass that onto their friends and family will
provide you with an exponential growth in the number of people
seeing your message, without having to pay for them. Viral
marketing can take the form of funny video clips, interactive
flash games, images or even text messages. The form of the
viral is less important than the content as it is this that
will prompt people to pass it on.
As the use of technology increases, competition within the
market will necessarily increase, so expert advice and help
is essential to make the best use of the opportunities out
there and avoid paying too much money.
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